Master Trainers Bootcamp

About the Program

Project Meraki, in collaboration with BareCraft (a platform that provides direct B2B market linkages to artisans), organized the Master Trainers Entrepreneurship Bootcamp for community leaders, mobilizers, project managers, skilled artisans, and trainers from 5+ states across India.

These participants, from states including Uttarakhand, Jharkhand, West Bengal, Nagaland, and more, are passionate and committed to implementing the learnings at the grassroot level post the trainings.

Through hands-on workshops, mentorship sessions, and collaborative projects, master trainers develop a comprehensive insight in business development, marketing, financial management, leadership, sustainable practices, and much more.

With the vision of creating an exponential impact on women artisans in India, this capacity building program for master trainers presents a unique opportunity to upskill, expand networks, and achieve desired outcomes.

Program Modules

1. Introduction to Digital Tools & Technologies

Overview of digital tools relevant to artisanal work including design software and online marketplaces. Understanding the importance of digital literacy in today's market.

2. E-commerce & Online Selling

Setting up and managing online stores (Etsy, Shopify). Product photography and presentation for online platforms. Marketing strategies for reaching a wider audience online.

3. Social Media Marketing

Leveraging social media platforms (Instagram, Facebook) to showcase work. Building an online brand identity and engaging with customers. Using analytics to track performance.

4. Financial Management & Online Transactions

Managing finances digitally using accounting software. Secure online payment methods and managing transactions effectively.

5. Customer Relationship Management & Logistics

Implementing SOPs to manage customer interactions and sales pipelines. Building long-term relationships through personalized communication and smooth experience.

6. Government Schemes & Market Linkages

Understanding available government schemes for artisans. Creating pathways to B2B and D2C market opportunities.

Featured Speakers

The bootcamp included subject matter experts on entrepreneurship, fashion, impact, and sustainability:

Himanshi Singh, Founder, BareCraft
Jasmine Kaur, Co-Founder, Kahani ki Dukaan
Urvi Lahoti, Founder, Haati
Kuhu Krishna, Founder, Noicely.ai
And more industry experts!

Post-Program Action Plan

After the successful completion of the bootcamp, master trainers are encouraged to:

Apply Learnings: Assist artisans with e-commerce onboarding, social media activation, and developing SOPs for customer management.
Knowledge Dissemination: Share skills gained through training sessions, workshops, and hands-on demonstrations.
Monitoring & Evaluation: Track progress of artisans and provide feedback on performance.
Continued Collaboration: Maintain ongoing communication with Meraki for support and guidance.

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